Juliana Bicycles

The Original Women’s Mountain Bike

We called this bike “The Juliana”. In the '80s and '90s, mountain bikes were effectively designed for, and marketed to, men.  At the same time, a few bold females were pioneering the sport for women.  Inspired by this movement, we felt it was time for a change. In 1999 we created the first mountain bike aimed specifically at female riders. It was a groundbreaking shift in focus for the industry, driven by a groundbreaking woman - Juli Furtado - one of the fiercest mountain bikers of all time.